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Suspended fur tree by Azuma Makoto

Inside the mega fendi ginza store in tokyo, japanese flower artist azuma makoto has suspended a sculptural ‘fur tree’ from the ceiling of the pop-up boutique. The botanical art piece is exhibited above visitors, towering overhead shoppers and passersby. Makoto has carefully sculpted the central trunk from an eclectic mix of mediums like moss and bark that add a hyperrealistic quality to the piece. Rather than flowers or leaves growing from the branches, a colorful range of fendi’s signature fur balls don the tree limbs. Blue and green puffs are attached to each of the extremities, forming a surreal landscape that blends nature and couture.

The sculptural ‘fur tree’ is suspended from the ceiling of the pop-up boutique. The piece is installed inside the mega fendi ginza store in tokyo. A colorful range of fendi’s signature fur balls don the tree limbs. Makoto has carefully sculpted the central trunk from an eclectic mix of mediums. The sculpture forms a surreal landscape that blends nature and couture. The entrance to the pop-up boutique displays the name of the project alongside the artist. The initial design stages included the experimentation between natural and artificial materials.

Makoto Azuma for Fendi Spring-Summer 2016 Ginza

Azuma has got together with Fendi to create a unique flower shop inside the brand’s Ginza store. The mini florist’s is based out of a customized Piaggio Ape, an Italian scooter that you don’t normally see in Tokyo — and certainly not decorated like this.

It’s inspired by the Fendi 2016 spring-summer collection, which is florally themed.This is a genuine flower shop and you can buy two kinds of bouquet. This being a high-end Ginza brand, though, the flowers don’t come cheap. The Fendi “original bouquet” will cost you ¥16,200 (19083HKD) while the Fendi “bottle flower” is slightly cheaper at ¥7,560 (8905HKD).

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